If you include the right Instagram hashtags on your posts, you will likely see higher engagement than you would if you didn’t have any. Why? Because hashtags—a combination of letters, numbers, and emoji preceded by the # symbol (e.g. #NoFilter, #WorldCup)—categorize content and make it more discoverable. Anyone who clicks on a hashtag or searches for it will see a page with all the posts tagged with it. How high up on a hashtag page your post appears depends on: How often it’s used How popular your post is (does it already have a lot of likes and comments?) When you shared it (you find many old posts on hashtag searches) The strength of your audience (ie. do you have a large, engaged audience?) The higher your post appears, the better, as it will be more discoverable by people who don’t already follow you. This guide will teach you how to use hashtags to attract new followers, get more likes, and increase engagement. Let’s get to it. Table of contents Everything you need to know about Instagram hashtags in 2019 How to find the best Instagram hashtags for your brand 11 Instagram hashtag tips and tricks Popular Instagram hashtags Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. Everything you need to know about Instagram hashtags in 2019 People can follow hashtags now That means your content can end up in a users’ feed even if they don’t follow you. And if you’re sharing great content and tagging it with relevant hashtags, many of them will start following you. Using irrelevant hashtags (or the same ones over and over) is a bad idea When a user follows a hashtag and sees something they don’t like they can select the “Don’t Show for This Hashtag” option.