Instagram Hashtags: The Ultimate Guide (2019 Update)


Instagram hashtags are still an effective way to get more eyes (and engagement!) on your Instagram posts in 2019.A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account!This ultimate guide to Instagram hashtags will help you understand everything you need to know about using insta hashtags to get more followers, improve your posts’ engagement rates and build a community around your business.Ready to learn how to use Instagram hashtags strategically and what steps you need to take to implement an effective hashtag strategy? We bet you are!Content MenuWhy You Should Use Instagram HashtagsThe Different Types of Instagram HashtagsHow to Organize Your Instagram HashtagsHow to Find the Best Instagram Hashtags for Your AccountHow to “Trend” for an Instagram HashtagThe Formula for Getting in the Top Posts of a HashtagHow to Create Your Own Branded Instagram Hashtag#1: Why You Should Use Instagram HashtagsInstagram has gone through a lot of changes in the past year, including new features, tools, and a whole new video channel.But one thing has remained constant throughout: the importance of Instagram hashtags.Using relevant, targeted hashtags on your posts and stories is still one of the best ways to get discovered by new audiences on Instagram. And this can translate into more engagement, more followers, and more customers for your business.But how do Instagram hashtags work?Like on Twitter and other social media platforms, Instagram hashtags work by organizing and categorizing photo and video content.Every post you create can be accompanied by an Instagram caption and a few hashtags (up to 30), and these hashtags help in the process of content discovery.For example, a food blogger might post a picture of a gorgeous smoothie bowl, and then use the hashtags #superfoods, #cleaneating, and #vegansofig when it’s uploaded to Instagram.By using these three hashtags, the image is cataloged so other Instagram users who enjoy healthy foods can easily find it.So while a relatively simple concept, hashtags can really get your posts off the ground and into the hands of the right audience.And the good news is that Instagram is continuously making improvements on how and where we can use hashtags in our posts and stories.In the last year alone, Instagram has released a ton of new hashtag features, including new capabilities and even better tracking. Here are some of the highlights:1. Track Your Instagram Hashtag Success with Post InsightsIf you were looking for a reason to make the move to an Instagram business profile, this is it! With Instagram Insights, Instagram added the ability to analyze how effective your hashtags are in getting more views (or impressions) on your posts! Which is a great indicator of whether or not you’ve chosen the right hashtags for your strategy.To access this data, just open a post and tap the “View Insights” text below it.Swipe up and you’ll find a full page of data for that post, including profile visits, follows, reach, and breakdown of how and where your post was discovered.Pay special attention to the “From Hashtags” metric under impressions. This number tells you how many people discovered your post through the hashtags you used.2. Find Your Top Performing Hashtags with Later’s Hashtag AnalyticsInstagram recently expanded the Instagram Graph API to include hashtag analytics, so now you can measure your Instagram hashtag performance directly from your Later account!Knowing which hashtags are the most effective in getting your posts discovered is hugely beneficial to businesses. It can help you refine your hashtag strategy by eliminating the hashtags that aren’t getting you results, while doubling-down on the ones that are.With Later’s new Hashtag Analytics, you can track key insights about the hashtags you use, including a breakdown of which hashtags are driving the most likes, comments, impressions, saves, and reach on your Instagram posts.You can use this data to see which hashtags are driving the most engagement on your posts. Once you find your top performing hashtags, you can use them more often to get even more engagement and traction for your business.Instagram Hashtag Analytics our available on all Later business plans, starting at $19/month.   Later also has general Instagram Analytics available on all paid plans.3. You Can Now Follow Hashtags on Instagram In a big update from 2018,…

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